DON'T BE A "ME TOO" BRAND! Quality comes with taking the time to clearly establish why your clients do business with you, so you can build your UNIQUE SELLING PROPOSITION. Your brand should give people a better perspective on themselves and their world. It should make them feel GOOD! If you are not adding value, you are just taking up space. Become MAGNETIC and FASCINATING. Outthink, not Outspend. Find what makes you different and DO IT ON PURPOSE!