YES! Finally, those two giants have taken the leap to make this happen! It's about time to be able to use both platforms to promote and sell products.
This is for sure one of the biggest moves into e-commerce yet and with COVID-19 under our belt forcing 31% of small businesses to stop operating, it is a welcome addition!
Here are a few things you need to know about Facebook newest e-commerce feature:
Sell products directly from FB or IG: The basic idea behind Facebook Shops is that it allows small businesses to build an online store and sell things directly across Facebook's family of apps, including Instagram. Business owners can create a dedicated "shop" section on their Facebook Page or Instagram profile, and build out a catalogue of products and services that visitors can browse, save, share and even purchase.
Customize your shop to your liking: Facebook shops are highly customizable. You can choose the products you want to feature from your catalogue and customize the look and feel of your shop with a cover image and your brand colors.
Partnerships with Shopify, BigCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Numbe, and Feedonomics: Those partnerships help brands bring their products directly from these platforms into Facebook shops and you can manage your shop directly from these platforms. Huge time saver and how convenient!
Use AR to try on things: Welcome to the new world of Augmented Reality! Visitors to your store will be able to use AR to virtually try on things like sunglasses, makeup and even furniture!
Your own personal clerk! No need to get to the store to get personalized customer service. In Facebook shops, you can message a business through WhatsApp, Messenger or Instagram directly to ask questions, get support and track deliveries.
Like rewards? You got them! Because loyalty is everything, Facebook has made it possible for you to easily see and keep track of your points and rewards.
Sold yet? I am.
I can't wait to browse selections from my favorite brands and creators. Facebook shops are bound to open a floodgate of new opportunities for small businesses. Be the first to take advantage of this new medium and position yourself to create the online business you've always dreamt of.
And like always, I'm here to help should you need a little push to make it happen!
To your new online shop!