Updated: Mar 8
A rose is a rose except when it comes to marketing.
Because not all marketing is alike.
There is a marked difference between outdated, run of the mill, this is the way it’s always been done marketing tactics (stale, unimaginative, and laborious) versus clever, engaging, short and sweet, think outside-the-box marketing solutions.
Current statistics show the national average attention span is 8 seconds.
Current statistics also show it takes seeing or hearing a message 5-7 times before people retain the information.
Hmmm. How to combine the two without losing your appeal and your audience?
Here’s how: Messaging needs to be smart and succinct.
Hyper-unique. Educational. Entertaining. Inspiring.
Sometimes provocative. Sometimes not.
But always willing to take a risk.
A beautiful example is Jeep and Planters Peanuts 2020 Super Bowl ads.
Jeep took a gamble its audience would remember, understand, and relate to their keen “play off” on the 1993 movie, Groundhog Day. They did.
Planters Peanuts took a giant leap in killing off their revered, beloved, and noble mascot, Mr. Peanut. People strongly reacted (which is what Planters Peanuts wanted) but ultimately accepted his demise in exchange for new life breathed into replacement spokesperson, Baby Nut.
By not playing it safe and not hitting people over the head with product messaging, they won.
WHAT’S INSIDE YOUR MARKETING?