Updated: Jul 28, 2020
Who is not looking to boost their online presence? Particularly now, with everyone forced to live in the digital realm, companies are forced to reevaluate their online efficiencies and optimize them for results.
Key is to be CREATIVE, do what others don't do and experiment with things you have never tried before. Here are some suggestions you may want to consider:
LinkedIn Groups: As we all know, LinkedIn is THE platform for B2B connections. If you are a business owner, you need to be on LinkedIn and you need to have a group. Why? Because with a group, you build a niche network of experts in your industry that you can learn from, grow with, and generate connections you wouldn't have otherwise. If you select to have a LinkedIn group, you'll need to engage with your group members and allocate time or a facilitator to manage your group. Then make sure to promote your group, add compelling content and discussion questions and you'll be on your way to building valuable relationship and developing greater returns on your LinkedIn investment.
Reward Customers who Share Your Content: Thank those who share your content with a discount, a free item or just send thank a quick thank you note. These simple gestures go a long way. This of course, like anything else on social media, requires to dedicate the time to do it. Make them a customer service task and see great returns.
Use the Right Hashtags: Seems obvious right? Well, most people don't do it right. There are many ways to select your hashtags. One of them is to learn from influencers in your industry as they play a crucial role when it comes to marketing brands. Another one is to simply use Google Search, enter a keyword that is relevant to your business and see what keywords Google pops out. Those have a high chance of being powerful hashtags.
Follow your Competition: Because Facebook lets you follow other accounts with their Pages to Watch feature, you can follow your competition and keep tabs on what they are doing. It will also gives you a sense on what works and what doesn't. An easy way to do some basic competitive watch.
Use the 10-4-1 Rule: Knowing what to post can be overwhelming. Use the 10-4-1 rule and start breaking up your posts so you keep people engaged. For every 15 posts, you should allocate 10 to pieces of other people's content, 4 to your own BLOG articles and 1 to a landing page. Contact me if you want more info on this.
I hope you find these tips helpful.
To your success always,
CEO | Sliice Marketing