A brand is the way a company, organization, or individual
is perceived by those who experience it. It's part rational, but mostly emotional.
More than simply a name, term, design, or symbol, it is the recognizable
feeling a product or business evokes.
Simply put, brands are PERCEPTIONS.
Brands, then, live in the mind. They live in the minds of everyone who experiences them: employees, investors, the media, and, perhaps most importantly, customers. This is why it's critical that you make it right as it is the foundation to successful marketing.
Do not spend your marketing dollars unless you have the right brand foundations!
What you need
Build a strong and unique brand persona
Know your audience
Become unforgettable by catering to their needs
Form your voice
Craft strong USPs
Develop a memorable elevator pitch
Build key communication points
Spread the word
Let's Get The Show on the Road!
"The team at Sliice Marketing makes your business come to life online! The owner is extremely adept at asking the right questions to get to the heart of your brand, message and market. Once she is very clear on who you are and what you want to communicate to your audience, she will create a comprehensive style-guide, stunning graphics, and a plan to get you very visible.
Sliice Marketing takes all the guess work out of marketing a business. I highly recommend them for branding, web design, graphic design, video marketing, social media management and SEO."
Kitty Turner - Owner - Daily House Publishing