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03 Apr: Using Psychology to Master Social Media

Likes, comments, shares, pins, updates, oh my! Whether you have been in business one day or fifty years, you cannot escape social media. Chances are you have a friend, business associate, or employee who talks about social media and raves about how great it is. Everywhere you look, social media is around you. When it comes to social media, many…

FBGROUPShow

16 Oct: Engagement Strategies for Facebook Groups

Facebook groups are an extremely powerful way to reach and interact with your audience. If you run them correctly, you can convert more prospects to paying customers with groups than you can with email marketing. You might balk at this statement, but if you use them correctly, you can build genuine rapport, ask your customers what they want from your…

BrandEssence

15 Oct: The Essence of a Brand: Story and Feeling

Exemplary branding is the keystone to the success of your business. Without it, you will struggle to differentiate your company in a busy marketplace. Every sale will be a battle and you’ll wonder why you have to work so hard to win customers. Examine Your Brand We are busy people inundated with marketing messages from companies competing for our money…