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16 Jul: 7 Must-Have Apps for Your iPhone

I know. I know. You are lost and confused by the millions of apps available to you and are to the point where it takes you forever to find the app you’re looking for on your phone because you already have too many. First, let’s simplify and organize them all in folders. You will love it and it will give…

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15 Jul: 5 Instagram Trends in 2019

Instagram has dramatically evolved over the last two years. With influencer marketing, Stories and IGTV, it has become a platform that can’t be ignored! 5 of the biggest trends in 2019 are:1. The rise of Instagram shopping: IG is now a great place for online selling, boasting an entire community of online sellers that sell exclusively through the platform. Links…

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11 Jul: LinkedIn Updates its Campaign Manager

A full funnel experience will now help you achieve your goals even faster! LinkedIn’s latest version of Campaign Manager is the next step in their effort to give marketers the tools they need to be more successful on LinkedIn. These new objectives include: Brand awareness: Marketers can now increase share-of-voice for their product or services through top of funnel campaigns…

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08 Jul: Facebook Video Ads: What You Need to Know!

If you use videos in your Facebook ads, listen up! Facebook has a new ThruPlay optimization that will affect your video ad campaigns. Facebook is now rolling out ThruPlay as the default optimization for all video views campaigns, replacing the 10-second video views optimization. On July 31, 2019, they will pause existing campaigns that were set up with the 10-second…

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03 Jul: Facebook, Instagram, and other social media websites experiencing issues worldwide

Social media platforms are having a bit of a meltdown today! Facebook, Instagram, WhatsApp and Twitter were all experiencing various issues. Users reported bugs, such as images not loading on Instagram and problems with Twitter direct messages, including the app showing notifications for unread DMs that weren’t there when users checked their inbox. “We’re currently having some issues with DM…

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02 Jul: Grow Social Engagement with Authentic Stories

2019 is the year of authenticity on social media. What does it mean for you as a marketer? It means less static updates and more behind-the-scenes, raw, intimate stories that truly represent your values and your brand. Why is that? Because people are starving for REAL stuff, genuine communication that will push their trigger, make them feel better and inspire…

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25 Jun: SOCIAL MEDIA CHANGES YOU CAN’T IGNORE!

Should we look beyond Facebook? Have algorithms discouraged us from the traditional tactics? How can we get back the ROI we once knew with social paid ads? The social landscape has experienced major shifts in the past year, and we need to pay attention if we don’t want to see our dollars thrown out the window! Fact is, the heightened…

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17 Jun: Digital marketing tips to drive sales this summer

Rising summer temperatures often can cause your sales to take a dive. Following these tips will not only capture attention, they’ll boost your summer sales as well. Take advantage of summer holidays! From the 4th of July to Labor Day, there are many opportunities to stir up interest with marketing campaigns and promotions. Create a sense of urgency for holiday…

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12 Jun: Is the vertical video era over?

Well, yes, at least for IGTV. Until recently, it wasn’t possible to upload horizontal landscape videos to IGTV. Now, not only you’ll be able to do that, but your IGTV videos will also appear full-screen when users turn their phones. The decision is powered by an Instagram change of vision focused on “enabling creativity” and on content rather than format. After…