- Subject line matters: Be clear in your subject line. With inboxes being clogged by hundreds of emails a day, it’s crucial that your subject line clearly describes the purpose of your email. Otherwise, it may go unnoticed!
- Respond in a timely fashion: Unless your work in some type of emergency capacity, it’s not necessary to be available the instant an e-mail arrives. However, it is necessary to respond, especially when someone sends you some information, proposal or research material that they’ve spent time working on FOR YOU!
- Don’t “email angry”: Emailing with bad news, firing a client or vendor, expressing anger, reprimanding someone, disparaging others are all major No Nos!
- Keep it clean! Nothing annoys recipients more than when people reply and leave the message messy. It’s rude and unprofessional.
- Don’t get mistaken for Spam! Avoid subject lines that are all in caps, all lower case and those that include URLs and exclamation points!
- Provide a warning when sending large attachments! It’s courteous to let people know that the attachment you’re sending them is large as it could clog their inbox if they don’t pay attention
- Beware of the “Reply All”. Do not hit “Reply all” unless every member on the e-mail chain needs to know. It’s annoying to see everyone’s response come in your inbox if you are not concerned.
- Keep it short and to the point. Nobody has time to read e-mails that look like books. There’s a trend among a certain type of marketers to send emails that never end. Write concisely and be clear up front as to what you’re asking for.
- Train your staff! Make sure their handling emails in a professional manner. Put out company standards that everyone should abide by. That’s part of your brand!
- Beware of the BCC: It’s easy to forget that you BCCed someone. When people respond to ALL when replying, remember the people that you BCCed! Your recipient doesn’t know they are copied!
If you are a local business, and extensive content creation is not necessary, you might wonder how you can improve your discoverability and rank. The simple answer is directories. These include straight-up business listings like Google My Business, Yellow Pages, and MapQuest; review directories like Yelp and TripAdvisor; and social media business pages. Again, social is its own category, but business pages on Facebook and LinkedIn count as directory listings in the local SEO game.
Learning the difference between these two types of SEO practices can protect you from disreputable SEO companies. If you are a global software provider and someone is trying to sell you citations and directory listings, beware. Likewise, if you are a local brick-and-mortar, don’t be railroaded into creating weekly blogs or spending a big budget on Twitter. Knowledge is power so educate yourself. With a little thought, all the SEO pieces fall into place.